The hateful Jaagore campaign by Tata Group

The Male Factor (TMF)

The election manifesto of PowerOf49 or Jaagore campaign is out. This campaign is spearheaded by one of the India’s most respected brand the Tata Group.

Let’s go through the manifesto to see how this is creating gender hatred and spearheading a movement against men in the name of women empowerment. The preface says it all – “Tata Tea, in association with Tata Group proudly presents ‘The women manifesto: The Voice of 49%”.

Even though the first point in the manifesto is on Domestic Violence, the manifesto starts with a subject of “Women and Public Safety” and discusses how unsafe women globally are (completely unrelated to Indian election) and then talks about Delhi Gang Rape in 2012 (as if all Indian have become rapist after that) and the new anti rape law, that has driven Khurshid Anwar the biggest feminist behind a great movement after the Delhi incident…

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